One of the crucial drivers for economic development nowadays is knowledge, and it comprises high investment in education and training, research and development (R&D).
Applied Research Centers deals with solving practical problems, bringing a tangible contribution to the society. To understand the benefits of knowledge and to obtain returns from these investments, the resulting innovations or inventions must be sold, or commercialized. Transfer of technology is successful only if there is demand by specific paying customers for the technological innovation available.
The main goal of this work was the creation of a case study based on the TPM (Technology -Product – Market) to the Nutrition Technology of Fraunhofer AICOS (Assistive Information and Communication Solutions) and Applied Research Center and generate a set of potential new products based on the Nutrition Technology. To do this an IP search was conducted, identification of the Technology Uniqueness and Capabilities, a Competition Analysis, Ideation and Prioritization of new possible applications of the Nutrition Technology.
A set of Business Model Canvas and Value Propositions Canvas were created in result of this case study.
It was concluded that the Nutrition Technology Product has the potential to generate a vast array of potential new products and explore several different markets.
As sustainability is a relevant issue for the author and today’s society, in addition a Triple Layered Business Model Canvas for one the products was also proposed.
Author: Vasco Carneiro
Type: MSc thesis
Partner: Faculdade de Engenharia da Universidade do Porto