User Research and Usability

The Human-Centred Design group at Fraunhofer AICOS focuses on conceptualising, designing, and evaluating technologies together with people, and have prepared a training series to help clients better know their customers’ needs and requirements.

 

Overview

 

Developing successful technologies that fit customers’ lives and work requires a deep understanding of said customers and their context. To do otherwise is to risk project failure, low product adoption, and high costs correcting design problems after product or service launch.


Fraunhofer AICOS offers a custom-built training series on User Research and Usability to help clients learn about their own clients or users. The program focuses on methods for collection, analysis and evaluation of qualitative data, as well as methods for technology assessment in the lab or in the wild. Through the analysis of practical examples from our years of experience in designing technology-mediated solutions for several user groups, including non-mainstream audiences, we are able to provide best-practices from real-world scenarios. For quicker consulting with our experts in human-centred and interaction design, our partners are also invited to bring their own products in order to receive personalised feedback on usability, interaction or inclusive design, coupled with recommendations for product improvement.

 

Key Benefits

 

> Bespoke training sessions according to your specific needs and challenges, coupled with exercises designed for your specific challenge, and practical examples from Fraunhofer AICOS’ work;

> Capacity building in your team, so that human-centred design processes can be implemented more easily in your innovative product development;

> Access to team of researchers who are up-to-date with latest technologies, methods and scientific advancements in user research and usability.

Contents

 

Introduction to User Research

Basic concepts of user experience research methods such as ethnographic field studies, focus groups, participatory design, diary studies or interviews, among others.

Analysis of Qualitative Data

Methods and best practices for the analysis of qualitative data, including Thematic Analysis or Grounded Theory.

Evaluation Methods

Introduction to methods, techniques and tools for technology assessment of products and prototypes throughout the different phases of development.

Design requirements 

Hands-on sessions on ideation, elicitation, and co-design of requirements informed by user-research, i.e. actionable insights.

“Bring your own app”

Personalised feedback, based on heuristic analyses, regarding usability and interaction design of the client’s products.

Details


Format:

Workshop with theoretical and hands-on sessions

Starting Date:

Regularly and upon request

Duration:

According to client’s needs

Audience:

From beginner to advanced levels to gain competence in User Research and Usability

Course Fee:

Contacts us for a quotation

Download:

User Research and Usability Flyer